Hi-Way Distributing  

Background

Hi-Way Distributing, based in Akron, OH, supplies truck stops and travel centers with a wide range of truck products, automotive accessories, automotive chemicals, travel items, maps, hats, truck accessories and more.

Problems

• Hi-Way had a difficult to use and relatively primitive catalog system based on their accounting system’s inventory module.
• Hi-Way typically makes up to 50 inventory changes per month and was constantly updating, reprinting and sending bound paper catalogs out to the field for their sales representatives and dealers.
• The cost of maintaining product information was very high and very time consuming.
• Hi-Way was looking for a direct sales channel to the consumer of their products.

Salient Software Strategy

Provide an electronic product catalog that provides Hi-Way with:

• A custom data warehouse for storing all product information including pictures, copy, pricing, etc.
• Integration with the “legacy” accounting system.
• Integration with the Website.
• Ability to print a paper catalog (still needed for some truck stops). Catalog is printed on the information contained in the warehouse database.
• Online customer-specific based pricing structure.
• Realtime product catalog and price updates

Example of Hi-Way Distributing Online Catalog