Brennan Industries    

Background  

Brennan Inc manufactures over 10,000 hydraulic tube fittings and adapters. They are headquartered in Solon, Ohio. Currently they maintain five stocking warehouses in the U.S.A. and have a growing international sales presence.

Problems

• Brennan’s customer support was inundated with calls regarding a customer’s specific price and product availability.
• Most customer orders were placed over the phone; international customer support was lacking due to time zone constraints.
  

• Per item pricing
• An inventory availability tool
• Online competitor cross-reference
• The ability to place orders online