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Brennan
Industries
Background
Brennan Inc manufactures over 10,000 hydraulic tube fittings
and adapters. They are headquartered in Solon, Ohio. Currently they
maintain five stocking warehouses in the U.S.A. and have a growing
international sales presence.
Problems
- Brennans customer support was inundated with calls
regarding a customers specific price and product availability.
- Most customer orders were placed over the phone;
international customer support was lacking due to time zone
constraints.
Salient Software Strategy
Provide an electronic product catalog
that provided each Brennan customer with:
An inventory availability tool
Online competitor cross-reference
The ability to place orders online
Example
of Brennan Inc Online Catalog
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